YouTube

YouTube

Viewing History

YouTube Retro delivers detailed viewing behaviors including more than just titles. Genre, episodes and more are included to provide a detailed data set for analyzing user viewing behaviors. Understanding the largest streaming media platform is essential to understand the video content that makes up an increasing part of consumers daily lives.

RetrO INSIGHT
5.2 Hrs

Time Spent Weekly

Based on Measures Mobile Audience

April 2021
Collection Details

Collection available in the US & UK

Collect data from the Last 30 days, Last 6 months or Yearly

iOS and Android

Collect from your own panel or use our Retro ready panel

Custom options available

Audience Insight
78%

Audience Reach

Based on Measures Mobile Audience

April 2021
Use Cases

Understand viewing trends in volume and category

Discover brand relevance around major promotions

Determine share of voice across broad categories

Have a use case or project in mind?
Contact Us

Data Schema

Get more information
Attribute
Type
Description
User ID
String
The user ID
Date Watched
Date
Date YouTube content was watched
Title
String
Title of the YouTube content
Media Source
String
Always youtube
Media Type
String
Always ucg: user generated content
Channel
String
YouTube channel for the content
Runtime
String
Total length of the content
Release Date
Date
Date the content was available
View Count
Int
Number of views of the content
Platform ID
String
The YouTube ID
Thumbnail URL
String
URL of the YouTube thumnail for the content

Customize your deliverables

Below you will see this Retro's data schema, outlining the exact data collected using our technology. All Retro purchases include the raw data format, giving you the power to cut, analyze, combine and aggregate where you see fit.

Data Schema

Example Data
Attribute
Type
Description
User ID
String
The user ID
Date Watched
Date
Date YouTube content was watched
Title
String
Title of the YouTube content
Media Source
String
Always youtube
Media Type
String
Always ucg: user generated content
Channel
String
YouTube channel for the content
Runtime
String
Total length of the content
Release Date
Date
Date the content was available
View Count
Int
Number of views of the content
Platform ID
String
The YouTube ID
Thumbnail URL
String
URL of the YouTube thumnail for the content

Need more than a CSV file?

We have three optional services to help you take the data to the next level.

Additional Add on - Dashboard
Top Line analysis

Top line data analysis providing overview metrics pertinent to Retro. Provided in table summary format.

Optional Add on - Custom analysis
Custom analysis

Custom data analysis based on your research objectives. Optionally provided in a table & powerpoint form based on business needs.

Additional Add on - Dashboard
Custom Dashboard

Custom dashboard for browsing and visualizing data based on specific needs.