iOS App Usage

iOS App Usage

App Usage

More than 3.2 billion smartphone users around the world have access to roughly 1.96 million apps via the Apple App Store. As user bases and available apps continue to grow, most brands and companies recognize the need to understand device and app usage for developing app strategies. Our App Usage (iOS) Retro delivers actual app usage (hours/week), audience occurrence and an understanding of engagement metrics without the need of inaccurate surveys or other data collection methods.

RetrO INSIGHT
8.7 Hrs

Weekly Time Spent Hours - TikTok

Based on Measures Mobile Audience

April 2021
Collection Details

Collection available in the US & UK

Collect data from the Last 7 days, Last 30 Days

iOS Only

Collect from your own panel or use our Retro ready panel

Custom options available

Audience Insight
1st

Weekly Time Spent Rank - TikTok

Based on Measures Mobile Audience

April 2021
Use Cases

Deep analytics on app usage for target audiences across various verticals

Understand what Apps are being used (hourly)How much total time mobile devices are used

How many users are using specific apps

Competitive intelligence on App usage

What are the primary apps being used with a phone is picked up

What apps are receiving the most notifications

What is the top used mobile game

What are the top food delivery apps

Have a use case or project in mind?
Contact Us

Data Schema

Get more information
Attribute
Type
Description
User ID
String
The user ID
App
String
The name of the app
Date Type
String
Always "week-starting"
Date
Date
Start date of period (week)
Platform
String
Always iOS
Duration Minutes
Int
Foreground minutes for app
Pickups
Int
Number of pickups for app
Notifications
Int
Number of notifications for app

Customize your deliverables

Below you will see this Retro's data schema, outlining the exact data collected using our technology. All Retro purchases include the raw data format, giving you the power to cut, analyze, combine and aggregate where you see fit.

Data Schema

Example Data
Attribute
Type
Description
User ID
String
The user ID
App
String
The name of the app
Date Type
String
Always "week-starting"
Date
Date
Start date of period (week)
Platform
String
Always iOS
Duration Minutes
Int
Foreground minutes for app
Pickups
Int
Number of pickups for app
Notifications
Int
Number of notifications for app

Need more than a CSV file?

We have three optional services to help you take the data to the next level.

Additional Add on - Dashboard
Top Line analysis

Top line data analysis providing overview metrics pertinent to Retro. Provided in table summary format.

Optional Add on - Custom analysis
Custom analysis

Custom data analysis based on your research objectives. Optionally provided in a table & powerpoint form based on business needs.

Additional Add on - Dashboard
Custom Dashboard

Custom dashboard for browsing and visualizing data based on specific needs.