Get ahead of your competition
with the fastest way to access accurate consumer behavioural data
Your audience is where everything starts. With the fragmentation in today’s markets, surveys just don’t cut it. Understanding consumer behaviours provides the competitive advantage for all services and products.
Extend your consumer insights by adding Retro behavioral insights to understand better the what and why easily and at reasonable cost and effort. This solution provides researchers with and comprehensive view of their target audience by providing detailed active app usage (hours per week and % viewing), engagement metrics, Netflix title viewing, and Amazon purchases for current year. Retros may be appended to survey results for the most comprehensive view of individuals.
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More than 3.2 billion smartphone users around the world have access to roughly 1.96 million apps via the Apple App Store. As user bases and available apps continue to grow, most brands and companies recognize the need to understand device and app usage for developing app strategies. Our App Usage (iOS) Retro delivers actual app usage (hours/week), audience occurrence and an understanding of engagement metrics without the need of inaccurate surveys or other data collection methods.
Amazon is the world's largest retail platform. The Amazon Shopping Retro solution provides user level order history, price and product descriptions of every purchase made by a user from the last 3 months to one year. Additional years can also be collected upon request.
Netflix Retro provides the users complete watch history including Title, Day, Program, Genre, length as well as other attributes. Although we capture via a mobile device we can access the entire Account History - which means you can see total viewing time whether a user is watching via a Smart TV, laptop, tablet or mobile. This Retro pairs perfectly with the App Usage Retro to understand on device time spent.
Google Chrome Retro provides browsing URLs and search queries for individuals using the Google browser. If you want to understand what your audience is browsing and searching for then this Retro is an essential to all projects. Nicely paired with other browser and media consumption data such as YouTube and Netflix to provide a comprehensive view of user interest and engagement.
Collect behavioral data with specific audiences and develop new segmentation based on behavioral outcomes. This solution helps research managers discover new behavioral insights by including app usage, shopping behaviours (Amazon), Netflix title viewing history, search and mobile browsing to provide guidance with much wanted behviors in an accessible and attainable form. This data set provides invaluable assets into behavioral segmentation not attainable elsewhere.
Contact UsMore than 3.2 billion smartphone users around the world have access to roughly 1.96 million apps via the Apple App Store. As user bases and available apps continue to grow, most brands and companies recognize the need to understand device and app usage for developing app strategies. Our App Usage (iOS) Retro delivers actual app usage (hours/week), audience occurrence and an understanding of engagement metrics without the need of inaccurate surveys or other data collection methods.
Amazon is the world's largest retail platform. The Amazon Shopping Retro solution provides user level order history, price and product descriptions of every purchase made by a user from the last 3 months to one year. Additional years can also be collected upon request.
Netflix Retro provides the users complete watch history including Title, Day, Program, Genre, length as well as other attributes. Although we capture via a mobile device we can access the entire Account History - which means you can see total viewing time whether a user is watching via a Smart TV, laptop, tablet or mobile. This Retro pairs perfectly with the App Usage Retro to understand on device time spent.
Google Chrome Retro provides browsing URLs and search queries for individuals using the Google browser. If you want to understand what your audience is browsing and searching for then this Retro is an essential to all projects. Nicely paired with other browser and media consumption data such as YouTube and Netflix to provide a comprehensive view of user interest and engagement.
Increase the relevance and insights by adding behavioral data collection to existing brand trackers. This solution provides an easy integration with existing survey-based brand trackers by providing non-self reported actual behaviors into user device and app usage, digital shopping behaviors (Amazon transactions), Netflix viewing, and mobile search and browsing history. These new behavioral insights provide more of the what and doesn't rely on the inherent inaccuracies of self-reported data.
Contact UsMore than 3.2 billion smartphone users around the world have access to roughly 1.96 million apps via the Apple App Store. As user bases and available apps continue to grow, most brands and companies recognize the need to understand device and app usage for developing app strategies. Our App Usage (iOS) Retro delivers actual app usage (hours/week), audience occurrence and an understanding of engagement metrics without the need of inaccurate surveys or other data collection methods.
Amazon is the world's largest retail platform. The Amazon Shopping Retro solution provides user level order history, price and product descriptions of every purchase made by a user from the last 3 months to one year. Additional years can also be collected upon request.
Netflix Retro provides the users complete watch history including Title, Day, Program, Genre, length as well as other attributes. Although we capture via a mobile device we can access the entire Account History - which means you can see total viewing time whether a user is watching via a Smart TV, laptop, tablet or mobile. This Retro pairs perfectly with the App Usage Retro to understand on device time spent.
Safari Retro provides browsing URLs and search queries for individuals using the Safari browser- which is essential to understand iOS users. Nicely paired with other browser and media consumption data such as YouTube and Netflix to provide a comprehensive view of user interest and engagement.