Competitive Intelligence

Using Measure’s Retro data and understanding consumer behaviours gives you that edge whether building a competitive strategy, monitoring for threat analysis of the emerging trends whether in media, app usage, device utilization, or shopping behaviours.

Identify Movers

Device level trending analysis with change month over month and highlights of app movers. Discover leading apps and verticals, keep track of who you’re up against, and play defence against possible emerging threats.This bundle provides weekly active usage in hours, active users (%), notifications and pickups by individual apps. Additionally it includes foreground and background usage of apps including music and podcasts, plus app screen layout data across iOS devices.

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Retro has helped us identify new audiences and understand what drives engagement.

- VP Product Marketing
THE RETRO APPROACH

Threat Analysis

iOS App Usage
App Usage

More than 3.2 billion smartphone users around the world have access to roughly 1.96 million apps via the Apple App Store. As user bases and available apps continue to grow, most brands and companies recognize the need to understand device and app usage for developing app strategies. Our App Usage (iOS) Retro delivers actual app usage (hours/week), audience occurrence and an understanding of engagement metrics without the need of inaccurate surveys or other data collection methods.

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Device Utilization
Phone, audio, battery and app utilization

Our Device Utilization Retro delivers actual app usage (hours/10days), audience occurrence, and an understanding of engagement metrics without the need of inaccurate surveys or other data collection methods. What makes this different to App Usage? Device Utilization brings to light the usage that happens behind the scene. Perfect for Music, audiobooks, mapping or phone call data.

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Home Screen (iOS)
App layout & folder structure

The iOS Home Screen Retro delivers home screen app layout providing specific app placement on the primary home screen.

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Deeper Audience Insights

Understand competitors relative progress by monitoring trending data over time on usage. Track changing user demographics compared to your own app. This solution provides a comprehensive view of an audience including active app usage (weekly hours), notifications, pickups, foreground and background usage, plus category specific profile demos.

Contact Us

Retro has helped us identify new audiences and understand what drives engagement.

- VP Product Marketing
SUGGESTED APPROACH

Competitive Intelligence

Example Data
iOS App Usage
App Usage

More than 3.2 billion smartphone users around the world have access to roughly 1.96 million apps via the Apple App Store. As user bases and available apps continue to grow, most brands and companies recognize the need to understand device and app usage for developing app strategies. Our App Usage (iOS) Retro delivers actual app usage (hours/week), audience occurrence and an understanding of engagement metrics without the need of inaccurate surveys or other data collection methods.

Details
Device Utilization
Phone, audio, battery and app utilization

Our Device Utilization Retro delivers actual app usage (hours/10days), audience occurrence, and an understanding of engagement metrics without the need of inaccurate surveys or other data collection methods. What makes this different to App Usage? Device Utilization brings to light the usage that happens behind the scene. Perfect for Music, audiobooks, mapping or phone call data.

Details

Deeper Audience Insights

Contact Us

Retro has helped us identify new audiences and understand what drives engagement.

- VP Product Marketing
SUGGESTED APPROACH

Example Data
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with the fastest way to access accurate consumer behavioural data