Marketing Strategy

Marketing strategy starts with understanding your consumer. Retro data provides valuable audience insights, loyalty and behavioural characteristics unseen to the industry before now.

See your customer in a new light

Get a deeper understanding of your category buyer to aid in development of targeted campaigns and messaging. This solution provides insights to your category consumer and includes Netflix title viewing, YouTube history, Amazon purchases for current year, and device app purchases including subscriptions. Browser specific search history ties it together to understand media activities and develop content that resonates with these audiences.

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Measure’s app usage data got us ahead of the usual metrics in a way we’d never seen before. It is a vital part of our decision making process now.

- Social Media Client, Marketing Strategist
THE RETRO APPROACH

Campaign Strategy

Netflix
Viewing History

Netflix Retro provides the users complete watch history including Title, Day, Program, Genre, length as well as other attributes. Although we capture via a mobile device we can access the entire Account History - which means you can see total viewing time whether a user is watching via a Smart TV, laptop, tablet or mobile. This Retro pairs perfectly with the App Usage Retro to understand on device time spent.

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Amazon
Purchase History

Amazon is the world's largest retail platform. The Amazon Shopping Retro solution provides user level order history, price and product descriptions of every purchase made by a user from the last 3 months to one year. Additional years can also be collected upon request.

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YouTube
Viewing History

YouTube Retro delivers detailed viewing behaviors including more than just titles. Genre, episodes and more are included to provide a detailed data set for analyzing user viewing behaviors. Understanding the largest streaming media platform is essential to understand the video content that makes up an increasing part of consumers daily lives.

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App Purchase History (iOS)
Purchase History

Sometimes you need to know more than what apps are installed on a device. The iOS App Store Purchase History Retro gives you insight to all app store purchases.

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Safari
Search History

Safari Retro provides browsing URLs and search queries for individuals using the Safari browser- which is essential to understand iOS users. Nicely paired with other browser and media consumption data such as YouTube and Netflix to provide a comprehensive view of user interest and engagement.

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More meaningful insights

Segment and grow your audience by better understanding app usage and media consumption to understand current and new audiences' affinities and likes. This solution provides a robust dataset that helps you understand what apps users are engaging with across critical engagement metrics including active weekly usage (hours), pickups, notifications, music and podcast usage. Additionally what Netflix and YouTube they consume regularly rounds out a healthy user behavioral profile.

Contact Us

Measure’s app usage data got us ahead of the usual metrics in a way we’d never seen before. It is a vital part of our decision making process now.

- Social Media Client, Marketing Strategist
SUGGESTED APPROACH

Audience Strategy

Example Data
iOS App Usage
App Usage

More than 3.2 billion smartphone users around the world have access to roughly 1.96 million apps via the Apple App Store. As user bases and available apps continue to grow, most brands and companies recognize the need to understand device and app usage for developing app strategies. Our App Usage (iOS) Retro delivers actual app usage (hours/week), audience occurrence and an understanding of engagement metrics without the need of inaccurate surveys or other data collection methods.

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Device Utilization
Phone, audio, battery and app utilization

Our Device Utilization Retro delivers actual app usage (hours/10days), audience occurrence, and an understanding of engagement metrics without the need of inaccurate surveys or other data collection methods. What makes this different to App Usage? Device Utilization brings to light the usage that happens behind the scene. Perfect for Music, audiobooks, mapping or phone call data.

Details
Netflix
Viewing History

Netflix Retro provides the users complete watch history including Title, Day, Program, Genre, length as well as other attributes. Although we capture via a mobile device we can access the entire Account History - which means you can see total viewing time whether a user is watching via a Smart TV, laptop, tablet or mobile. This Retro pairs perfectly with the App Usage Retro to understand on device time spent.

Details
YouTube
Viewing History

YouTube Retro delivers detailed viewing behaviors including more than just titles. Genre, episodes and more are included to provide a detailed data set for analyzing user viewing behaviors. Understanding the largest streaming media platform is essential to understand the video content that makes up an increasing part of consumers daily lives.

Details

More meaningful insights

Extend your consumer insights by adding Retro behavioral insights to understand better the what and why easily and at reasonable cost and effort. This solution provides researchers with and comprehensive view of their target audience by providing detailed active app usage (hours per week and % viewing), engagement metrics, Netflix title viewing, and Amazon purchases for current year. Retros may be appended to survey results for the most comprehensive view of individuals.

Contact Us

Measure’s app usage data got us ahead of the usual metrics in a way we’d never seen before. It is a vital part of our decision making process now.

- Social Media Client, Marketing Strategist
SUGGESTED APPROACH

Consumer Insights

Example Data
iOS App Usage
App Usage

More than 3.2 billion smartphone users around the world have access to roughly 1.96 million apps via the Apple App Store. As user bases and available apps continue to grow, most brands and companies recognize the need to understand device and app usage for developing app strategies. Our App Usage (iOS) Retro delivers actual app usage (hours/week), audience occurrence and an understanding of engagement metrics without the need of inaccurate surveys or other data collection methods.

Details
Amazon
Purchase History

Amazon is the world's largest retail platform. The Amazon Shopping Retro solution provides user level order history, price and product descriptions of every purchase made by a user from the last 3 months to one year. Additional years can also be collected upon request.

Details
Netflix
Viewing History

Netflix Retro provides the users complete watch history including Title, Day, Program, Genre, length as well as other attributes. Although we capture via a mobile device we can access the entire Account History - which means you can see total viewing time whether a user is watching via a Smart TV, laptop, tablet or mobile. This Retro pairs perfectly with the App Usage Retro to understand on device time spent.

Details
Google Chrome
Search History

Google Chrome Retro provides browsing URLs and search queries for individuals using the Google browser. If you want to understand what your audience is browsing and searching for then this Retro is an essential to all projects. Nicely paired with other browser and media consumption data such as YouTube and Netflix to provide a comprehensive view of user interest and engagement.

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with the fastest way to access accurate consumer behavioural data