Device Utilization

Device Utilization

Phone, audio, battery and app utilization

Our Device Utilization Retro delivers actual app usage (hours/10days), audience occurrence, and an understanding of engagement metrics without the need of inaccurate surveys or other data collection methods. What makes this different to App Usage? Device Utilization brings to light the usage that happens behind the scene. Perfect for Music, audiobooks, mapping or phone call data.

RetrO INSIGHT
66 Mins

Highest 'background' battery usage : Spotify

Based on Measures Mobile Audience

October 2021
Collection Details

Collection available in the US & UK

Collect data from Last 10 days

iOS Only

Collect from your own panel or use our Retro ready panel

Custom options available

Audience Insight
18.3%

TikTok dominates battery usage

Based on Measures Mobile Audience

October 2021
Use Cases

Deep analytics on app usage for target audiences across various verticals

Understand what Apps are being used (hourly) including background usage such as maps, music and podcasts

How much total time mobile devices are used

How many users are using specific apps

Competitive intelligence on App usage

Have a use case or project in mind?
Contact Us

Data Schema

Get more information
Attribute
Type
Description
User id
String
The user ID
Date
Date
Date of collection, refers to last 10 day period
App
String
The name of the app
On screen min
Int
Total foreground time last 10 days mins
Background min
Int
Total background time last 10 days mins
Battery usage percent
Int
Percentage of battery used last 10 days
Platform
String
Always iOS

Customize your deliverables

Below you will see this Retro's data schema, outlining the exact data collected using our technology. All Retro purchases include the raw data format, giving you the power to cut, analyze, combine and aggregate where you see fit.

Data Schema

Example Data
Attribute
Type
Description
User id
String
The user ID
Date
Date
Date of collection, refers to last 10 day period
App
String
The name of the app
On screen min
Int
Total foreground time last 10 days mins
Background min
Int
Total background time last 10 days mins
Battery usage percent
Int
Percentage of battery used last 10 days
Platform
String
Always iOS

Need more than a CSV file?

We have three optional services to help you take the data to the next level.

Additional Add on - Dashboard
Top Line analysis

Top line data analysis providing overview metrics pertinent to Retro. Provided in table summary format.

Optional Add on - Custom analysis
Custom analysis

Custom data analysis based on your research objectives. Optionally provided in a table & powerpoint form based on business needs.

Additional Add on - Dashboard
Custom Dashboard

Custom dashboard for browsing and visualizing data based on specific needs.